Saturday, October 17, 2009

Health Check Imposter

A Coffee Crisp wrapper with conspicuous white check-mark
Notice anything peculiar about this chocolate bar? Doesn't that symbol on the bottom right look suspiciously like a heart? With a check mark on it?
The really sad part is that when I first saw this, I wasn't that surprised that a chocolate bar could carry the Heart and Stroke Foundation's Heart Check symbol. After all, other "heart-healthy" items endorsed by the Heart and Stroke Foundation include Slush-Puppies, hamburgers, and tater-tots.
For thorough critiques of the Health Check system, check out the Weighty Matters blog, or this expose from the CBC's Marketplace.
Anyways, Coffee Crisp obviously does not sport the Health Check symbol. That bulbous red patch is actually Nestle's logo (so you can see the same picture on other Nestle products, like Smarties). I have no idea what it is supposed to represent. Below the check mark the wrapper reads, "Your good health comes from a balanced diet, proper nutrition and physical activity."

At first I thought the slogan "Coffee Crisp makes a nice, light, snack" was a reference to the light texture of the bar, but it's actually meant to trick people into thinking that wafers covered in chocolate might be good for you.

No comments:

Post a Comment